While you are swiping through images why don’t you buy a few pants and shoes is the newest technology enabled shopping convenience on the rise. Brands are seeing the potential reach of how AR is changing the buying behaviors at a rate that can’t be ignored. Amazon has led the way to buying online like no other company in history. And with the adoption of WebAR by many mobile users, try before you buy is becoming the norm in e-commerce spending. The product measurement accuracy of these marketing solutions are also impressive, seeing a pair of sunglasses on your face before you buy increases customer satisfaction upon delivery and decreases returns for sellers already under supply chain strains.
In 2022, the number of mobile AR users is expected to reach over 2.2 billion and is forecast to grow to 4.3 billion by 2025. Growth is expected in both the enterprise and consumer segments, including all digital AR experiences.
Source: Statista, Updated Nov 2021
In 2022, the number of mobile AR users is expected to reach over 2.2 billion and is forecast to grow to 4.3 billion by 2025.
Source: Statista, Updated Nov 2021
The opportunity to convert shoppers anytime, anywhere, on any device is not only convenient for users but also empowering for brands. With WebAR and Social Media platform apps brands can run multiple product promotions and control the targeting with sophisticated dashboards to review digital response analytics. GEN-Z consumers say social media is their top source for getting shopping inspiration from their favorite celebrity, influencer, and online friends showcasing their latest purchase. From food to fashion deciding which brand or store to buy from is streamlined by easy to use try-on technology and augmented reality experiences which increasingly raise checkout cart revenues
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