From virtual games coming alive right off the packaging by QR code or logo recognition, to a personal chef appearing showing you the latest recipes using the product you just purchased are just some of the amazing CPG solutions being used at the aisle. In an already competitive sector WebAR has given life to so many brands taking advantage of this new technology to stand out amongst competitors. Consumers can now easily receive product and brand information while being entertained with audio, video, and animation. Just point your smartphone or tablet at a QR code or logo and be engaged in a brand promotion game to win coupon codes, go on a treasure hunt, educate yourself about certain ingredients used, diet restrictions, see where your food comes from, or listen to a spokesperson or mascot... the CPG marketing solutions are endless and very effective.
If a picture is worth a thousand words then augmented reality combined with packaging is the whole book.
AR provides a unique ability to communicate to consumers all the details that would just go to the fine print on the packaging that some may or may not read. 71% of consumers say they would shop more often if they used AR. Increase customer satisfaction and confidence with the right information channels to create a higher level of customer loyalty. Kontakt can guide you to CPG marketing success.
Scan the QR CODE with your mobile device's camera to experience the AR demo in your environment.
Press "View in AR" to experience the demo in your environment.
From virtual games coming alive right off the packaging by QR code or logo recognition, to a personal chef appearing showing you the latest recipes using the product you just purchased are just some of the amazing CPG solutions being used at the aisle. In an already competitive sector WebAR has given life to so many brands taking advantage of this new technology to stand out amongst competitors.
If a picture is worth a thousand words then augmented reality combined with packaging is the whole book.
AR provides a unique ability to communicate to consumers all the details that would just go to the fine print on the packaging that some may or may not read.
