Trying on digitally produced garments or accessories in a virtual setting is referred to as virtual try-on. That means you can see how those goods look on you or an avatar, allowing you to determine whether or not they are a good fit without having to try them on— minimizing the time and cost of restocking returns.
Retailers must evolve with consumer demands, virtual try-on seems to be a GOOD FIT.
Accelerating the retail sales cycle with technology is a way to support the purchase of goods on the customer’s journey. High-end brands have flocked to try-on modules on their websites, apps, and social media channels; Snap offers a solution in their AR Lens Studio which has been designed for artists and developers.
Many consumers have stated when they buy products and clothing online many order a few different sizes and then return the ones that do not work for their needs. Virtual try-on reduced these types of transactions greatly. To have a competitive advantage brands must adapt and introduce purposeful tools to keep shoppers happy while buying their goods.
Try-on tech has been playing a key role in the decision making process for the following products:
- Sunglasses and Prescription Glass Frames
- Dress Shoes and Sneakers
- Cosmetics, Nail, and Hair Products
- Jewelry and Watches
Whether your brand is looking to generate new customers or cater to current loyal buyers, it is no doubt a good idea to make the path to purchase an extremely fun and easy path.
An added benefit Kontakt offers is also the option to share the try-on images captured on social media to get more mileage out of the brand engagement opportunity.
Taking care of your customer is shown best by serving them value-added experiences every step of the way.
